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Stage 3 Placing External Images

As you saw in the first stage of this project, InDesign incorporates a number of tools for building
graphics directly in a layout. Of course, most page-layout projects will include files from other
sources — logos created in Adobe Illustrator, raster-based images created in Adobe Photoshop, digital
photographs, stock images, and many other types of files can be incorporated into a larger project.

plACe An Adobe illustrAtor file

Every image in a layout exists in a frame. You can either create the frame first and place
a file into it, or you can simply place an image and create the containing frame at the
same time. In this exercise, you are going to place the client’s logo and transform it to
fit into the margin space at the top of the layout.
Note:
1. With gcm-letterhead.indd open, make sure nothing is selected.
Artwork in an Illustrator
2. Choose File>Place. Navigate to the WIP>GCMarket folder and select file must be entirely
gcm-logo.ai. At the bottom of the dialog box, check Show Import Options. within the bounds of the
artboard (page) edge.
Macintosh users: if you don’t
see three checkboxes at the Anything outside the
bottom of the dialog box, artboard edge will not be
click the Options button to included when you place
reveal those checkboxes. (This the file into InDesign.
configuration is a quirk of the
Macintosh OS.)
Check this option.
Note:
Click this button if
you don’t see the When you place a native
three checkboxes. Illustrator file, the dialog
box shows Place PDF
3. Click Open. options because the PDF
When Show Import Options is checked, the Place [Format] dialog box opens with the format is the basis of
options for the relevant file format. Every file format has different available options. Illustrator files that can
be placed into InDesign.
4. In the General tab, choose Art in the Crop To menu.
You can use the Preview area on the left to determine which page/
artboard you want to place.

The Crop To menu determines what part of the file will import:
• Bounding Box places the file based on the minimum area
that encloses the objects on the page. You can also choose to
include all layers or only visible layers in the calculation.
• Art places the file based on the outermost dimensions of
artwork in the file.
• Crop places the file based on the crop area defined in the file.
Note:
• Trim places the file based on trim marks defined in the placed file.
• Bleed places the file based on the defined bleed area. If Crop, Trim, or Bleed
• Media places the file based on the physical paper size on which the PDF file was is not defined in an
created. (This option is not relevant for native Illustrator files.) Illustrator file, the file
will be placed based on
When Transparent Background is checked, background objects in the InDesign layout the defined artboard size.
show through empty areas of the placed file. If this option is not checked, empty areas of
the placed file knock out underlying objects.

Project 1: Letterhead Design 55