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4.  Choose Print in the Intent menu.
               InDesign uses picas as the default unit of measure-
               ment for print documents; measurements in this
               dialog box are shown in picas and points, using the                      Note:
               “ApB” notation (for A picas and B points). Colors in a                   Picas are the measuring
               print-intent document default to the CMYK color model (see Page 55 in this project).
                                                                                        units traditionally
               If you choose Web or Digital Publishing, InDesign changes the default unit of   used in typography;
               measurement to pixels, which is more appropriate for Web design. Colors in a Web-  they are still used by
               intent document default to the RGB color model.                          many people in the
                                                                                        graphic communications
            5.  Set the Number of Pages field to 1.                                     industry.

               A letterhead is a single page, usually printed on only one side. A one-sided, one-page   1 point = 1/72 inch
               document needs only a single layout page in the InDesign file.
                                                                                        12 points = 1 pica
            6.  Set the Start Page # field to 1.                                        1 pica = 1/6 inch
               This option is useful when you work with multi-page files. Odd-numbered pages always   6 picas = 1 inch
               appear on the right, as you see in any book or magazine; you can define an even-
               numbered starting page number to force the first page of a layout to the left. (This will
               make more sense when you begin working with longer documents in Project 4: Museum
               Exhibits Booklet.)

            7.  Uncheck the Facing Pages check box.

               Facing pages are used when a printed job will be read left to right like a book — with   Note:
               Page 1 starting on the right, then Page 2 facing Page 3, and so on. Facing-page layouts
               are based on spreads, which are pairs of left-right pages as you flip through a book (e.g.,   You work extensively
               Page 6 facing Page 7).                                                   with facing pages starting
                                                                                        in Project 4: Museum
            8.  Uncheck the Primary Text Frame option.                                  Exhibits Booklet.
               When this option is checked, InDesign creates a text frame that automatically fills the
               area created by the defined page margins. A letterhead design primarily focuses on the
               area outside of the margins, so you don’t need to add a primary text frame to this file.
                                                                                        Note:
            9.  Choose Letter in the Page Size menu.                                    Choosing Custom in the
               This menu includes a number of common sizes based                        Page Size menu has no
               on the selected intent. Choosing any of these options                    real effect. This setting is
               automatically changes the width and height fields to                     automatically reflected
               match the selected size.                                                 as soon as you change
                                                                                        the Width or Height
                                                                                        field from the standard
           10.  Choose the Portrait Orientation option.                                 measurements.
               Portrait documents are higher than they are wide;
               landscape documents are wider than they are
               high. If you click the orientation option that is not
               currently selected, the Width and Height values are
               automatically reversed.                                 Portrait  Landscape













       26 Project 1: Letterhead Design
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