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Project Meeting I’ve looked over the client’s images, and I
Until now, I’ve just added my logo and address
client comments at the top of a Word document whenever I
sent out correspondence. My business has been
growing lately, and I want something more
professional and more indicative of my work in
photographing urban architecture and natural
landscapes.
I sent you my logo, which was created in
Adobe Illustrator. I also selected a bunch of
images that I really like; I want to include at
least a few of those on the letterhead to give
people an idea of my work.
Can you get my contact information from my
email sig file, or do I need to send that to you
as a separate document?
project objectives To complete this project, you will:
art director comments think we should use all of them. Since she’s a
photographer, a filmstrip across the bottom of
the page will make a nice container; InDesign
has everything you need to create the necessary
graphics directly on the page layout. I already
sized the photos down to thumbnails that
should be close to the right size, so you won’t
have to manipulate the actual image files.
I also copied the client’s contact info into a file
for you. Since she specifically mentioned two
areas of photographic specialty, I want you
to include the words “urban architecture &
natural landscapes” as a tag line.
It might feel like there’s a lot involved in
creating this piece, but it’s not too complicated.
The client liked the initial sketch, so putting in
the effort at this point will be worth it.
o Create a new document based on the
requirements of a commercial printer.
o Place ruler guides to define “safe” areas
on the page.
o Draw basic shapes using native
InDesign tools
o Edit shapes using the Pathfinder and
Align panels
o Work with anchor points and handles
to create a complex shape
o Apply color to fills and strokes
o Create and format basic text elements
o Import external text and graphics files
o Print a desktop proof