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17. Open about.html. Using either the Title field in the Document toolbar or
the Code pane, add Hours of Operation to the end of the existing page
title. Note:
Unlike file names,
document titles can use
mixed lettercase and
include spaces and other
characters. However, you
should avoid both single
and double quotation
18. Save about.html and close it. marks.
19. Repeat this process (Steps 14–18) to change the page titles of the remaining
pages as follows:
File Title
contact.html Address and Contact Information
events.html Special Event Facilities
menus/dinner-menu.html Dinner Menu
menus/lunch-menu.html Lunch Menu
20. Continue to the final stage of the project.
Improving Search Engine Ranking with Metadata
The keywords attribute defines a list of keywords that are
Although search engine optimization strategies are the topic
DREAMWEAVER FOUNDATIONS properly naming and titling pages, you can add other are separated by commas inside the content attribute of
relevant to the page content, and helps a search engine
of entire books, you should understand the basic techniques
to determine what the page is about. Multiple keyword
to help improve a page’s search ranking. In addition to
the tag. Keywords should be closely related to the content
information in the head section of a page to improve search
engine optimization. This type of information is added using
on the specific page to achieve the best results in search
engine rankings; including keywords that do not appear in
the <meta> tag with one of several name attributes.
the page’s content can actually damage your search engine
The author attribute defines the author of a page. If a user
ranking if the search engine’s algorithms determine you
searches for a specific person, this information will help
are “spamdexing” (artificially trying to improve a page’s
return any pages that were written or created by the person
ranking).
being searched.
The description attribute provides a brief description of the
for a site of HTML tutorials:
page, which can be used by search engines when displaying
the results of a specific search. The following example shows hypothetical head information
<head>
<title>HTML Tutorial</title>
<meta name="author" content="Jane Expert"
<meta name="keywords" content="HTML, CSS, tutorial, programming, development, training, learning,
lessons, reference, examples, source code, demos, tips, color table, w3c, cascading style sheets, Web
building, Webmaster">
<meta name="description" content="Free HTML tutorials, references, examples for web building.">
</head>
Project 1: Bistro Site Organization 51
