Page 35 - CC2017_DW_Look_Inside

Stage 3 Naming and Titling Documents

When a Web server (a computer that stores and delivers Web pages) receives a request for a folder but not
a specific page, the Web server delivers the default page for that folder — usually named index.html or
index.htm. There is no practical difference between the two extensions; most Web servers can serve files
with either extension. (If you do not have an index file in that folder, the link will result in an error.)
To create links to the default page in a specific folder, you do not need to include the file name if
you use the index naming convention. Both www.kineticbistro.com/ and www.kineticbistro.com/
index.html refer to the same page.

renAme PAges For seArCh engine oPtimizAtion
Search engine optimization (SEO) is the process of improving the ranking of a Web
page on search engine results pages (SERPs). Search engines certainly use the content
of a page for ranking purposes, but the names of folders and files also affect rankings.
Descriptive folder and file names improve usability; you can use m/menu1.html
for the path to the dinner menu page, for example, but /menus/dinner-menu.html is
much easier for visitors to understand — and will improve your search engine ranking.
In this exercise, you rename the menu pages to more accurately describe what
is contained in the files. As with moving files, the application recognizes when a file
name has been changed and knows that links to the page must be adjusted.

1. With the Kinetic site open, click menus/menu1.html in the Files panel to
select that file.

2. Click the selected filename again to highlight it.
This highlights the existing filename, excluding the extension.

Note:
You can also Control/
right-click a file in the
Files panel and choose
Edit>Rename to rename
a specific file.

3. Type dinner-menu, then press Return/Enter. In the resulting dialog box,
click Update to update all pages that link to this page.
Typing when the filename is highlighted replaces the previous file name. Pressing
Return/Enter finalizes the change.
As with moving files, Dreamweaver recognizes that all links to the renamed page need to
point to the new file name.

Project 1: Bistro Site Organization 49