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Project Meeting The client loved the initial concept sketch I
Project Meeting
Here’s a basic synopsis of the movie:
client comments A massive hurricane, unlike anything ever seen art director comments submitted last week, so we’re ready to start
building the files. I’ve had the photographer
on the West Coast of the United States, takes
prepare the images we need, and the client has
aim at San Francisco. The category 6 hurri-
provided the studio and rating logo files. They
cane sparks tidal waves, fires, floods — the
also sent me the primary magazine specs:
resulting destruction dwarfs even the earth-
quake and fire of 1906. The movie follows the
– Files should be submitted as flattened
storm survivors through the process of rebuild-
TIFF files; CMYK only
ing, both personally and politically.
This movie is going to be one of our summer – Bleed size: 8.753 1 11.253
– Trim size: 8.53 1 113
blockbusters, and we’re throwing a lot of re-
sources behind it. We’ll be putting the same ad – Live area: 83 1 10.53
in multiple magazines, and they all use differ- After you have created the final file for print-
ent software to create the magazine layouts. We ing, I also need you to create a flattened JPEG
need the ad to work for all of our placements, file for use in digital media.
regardless of what software is being used by the
magazine publishers.
project objectives To complete this project, you will:
o Resize a raster image to change resolution
o Composite multiple images into a single
background file
o Incorporate both raster and vector elements
into the same design
o Transform and arrange individual layers to
create a cohesive design
o Create layer groups to easily manage related
layer content
o Use selection techniques to isolate images
from their backgrounds
o Save two different types of files for different
media requirements
