Page 73 - CC2017_WD_Look_Inside

Portfolio Builder Project

Use what you learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your design to meet the needs of the project.
Use the space below to sketch ideas; when finished, write a brief explanation of the reasoning behind your design.
Tantamount Studios is pleased with your
The movie is titled Above and Beyond. Although
art director comments and final files for another movie that they’re client comments which suffered more than 2,000 casualties in the
work on the Forefathers ad, and they would
the story is fictionalized, it will focus on the men
like to hire you again to create the ad concept
who led the first U.S. Airborne unit (the 501st),
releasing early next year.
European theater of World War II.
To complete this project, you should:
We already have the title artwork, which we sent to
your art director.
o Find appropriate background and
foreground images for the movie theme
We don’t have any other images in mind, but the
(see the client’s comments at right).
final ad should reflect the time period (the 1940s)
o Incorporate the title artwork, logos,
parachute into battle, so you should probably
and rating placeholder that the client
incorporate some kind of parachute image.
provided. (These files are included in the
Airborne_Web17_PB.zip archive on the of the movie. The 501st Airborne was trained to
This movie is another joint venture between
Student Files Web page.) Sun and Tantamount, so both logos need to be
included in the new ad. It isn’t rated yet, so please
o Composite the different elements into a
single completed file; save both a layered use the “This Movie Is Not Yet Rated” artwork as a
version and a flattened version. placeholder.
Create this ad big enough to fit on an 8.5 1 113
page, but keep the live area an inch inside the trim,
so the ad can be used in different sized magazines.

project justification

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