Page 77 - CC 2019 WD Look Inside

PORTFOLIO BUILDER PROJECT

Use what you have learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your own design to meet the needs of the project.
Use the space below to sketch ideas. When finished, write a brief explanation of the reasoning behind your final design.
The movie is titled Above and Beyond. Although the
Tantamount Studios is pleased with your work
art director comments movie that they’re releasing early next year. client comments suffered more than 2,000 casualties in the European
story is fictionalized, it will focus on the men who
on the Aftermath ad, and they would like you to
create the ad concept and final files for another
led the first U.S. Airborne unit (the 501st), which
theater of World War II.
To complete this project, you should:
We don’t have any other images in mind, but the final
o Download the Airborne_Web19_PB.zip
ad should reflect the time period (the 1940s) of the
archive from the Student Files web page to
movie. The 501 Airborne was trained to parachute
st
access the client-supplied title artwork and
into battle, so you should probably incorporate some
rating placeholder file.
o Find appropriate background and foreground
This movie is a joint venture between Sun and
images for the movie theme (see the client’s
Tantamount, so both logos need to be included in
comments at right). kind of parachute image.
the new ad. It isn’t rated yet, so please use the “This
o Incorporate the title artwork, logos, and Movie Is Not Yet Rated” artwork as a placeholder.
rating placeholder that the client provided.
Create this ad big enough to fit on an 8.53 1 113
o Composite the different elements into a single page, but keep the live area 13 inside the trim so the
completed file. Save both a layered version ad can be used in different-sized magazines.
and a flattened version.

project justification

Project 1: Composite Movie Ad 89