Page 77 - CC2018_PS_Look_Inside

Portfolio Builder Project
Portfolio Builder Project

Use what you learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your design to meet the needs of the project.
Use the space below to sketch ideas; when finished, write a brief explanation of the reasoning behind your design.
Your client’s friend liked your work on the new
The movie is titled Above and Beyond. Although the
art director comments new movie that they’re releasing early next year. client comments suffered more than 2,000 casualties in the Euro-
CD artwork. She would like to hire you again
story is fictionalized, it will focus on the men who
to create the ad concept and final files for a
led the first U.S. Airborne unit (the 501 ), which
st
pean theater of World War II.
To complete this project, you should:
We don’t have any other images in mind, but the
o Download the Airborne_PS18_PB.zip
final ad should reflect the time period (the 1940s)
archive from the Student Files web page to
of the movie. The 501 Parachute Infantry Bat-
st
access the client-supplied title artwork and
talion was trained to parachute into battle, so you
rating placeholder file.
should probably incorporate some kind of para-
o Find appropriate background and
chute image.
foreground images for the movie theme
This movie is a joint venture between Sun and
(see the client’s comments at right).
Tantamount, so both logos need to be included in
o Incorporate the title artwork, logos, and the new ad. It isn’t rated yet, so please use the “This
rating placeholder that the client provided. Movie Is Not Yet Rated” artwork as a placeholder.
o Composite the different elements into a Create this ad big enough to fit on an 8.5″ × 11″
single completed file; save both a layered page, but keep the live area an inch inside the trim
version and a flattened version. so the ad can be used in different-sized magazines.

project justification

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