Page 73 - CS6_ID_Look_Inside

Portfolio Builder Project

Use what you learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your own design to meet the needs of the project.
Use the space below to sketch ideas; when fi nished, write a brief explanation of your reasoning behind your fi nal design.
Th e owner of your agency is pleased with your
For the logo, I want something that really says
art director comments agency, and wants you to create a new logo and client comments good design for our own? Find or create some kind
work on behalf of your client. She has decided
‘graphic design’ — how can we convince clients
to create more formal branding for your design
that we can design their logos if we don’t have a
the accompanying collateral pieces with the
of imagery that people will immediately recognize
new logo.
as graphics- or art-related.
To complete this project, you should:
Th e letterhead should have the company’s mailing
address, phone number, and Web site. Th e business
Develop a compelling logo that suggests
card needs to include a name, title, mailing address,
the agency’s purpose (graphic design).
email, and phone number. Th e envelope should
Incorporate the agency’s name — Creative
Concepts — in the logo.
Use your own contact information as placeholder
Build a letterhead using the same
text for everything.
specifi cations that you used to design the only have the mailing address and the Web site.
Crowe letterhead. For the envelope, we’re going to print pre-folded
envelopes so you can’t use bleeds. In fact, you need
Build a business card that is 3.5″ wide by to keep all objects at least 0.25″ from the edges.
2″ high, with 1/8″ bleeds.
Keep in mind that you’re building a complete
Build an envelope layout for #10 identity package, so all pieces should have
business-size envelopes (9.5″ 1 4.125″). a consistent look. Whatever you do on the
letterhead, you should use similar visual elements
on all three pieces.

project justification

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