Page 72 - CC 2019 ID Look Inside

PORTFOLIO BUILDER PROJECT

Use what you learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your own design to meet the needs of the project.
Use the space below to sketch ideas; when fi nished, write a brief explanation of your reasoning behind your fi nal design.
Th e owner of your agency is pleased with
For the logo, I want something that really says
art director comments agency and wants you to create a new logo and client comments have a good design for our own? Find or create
your work on behalf of your client. She has
“graphic design” because how can we convince
decided to create more formal branding for the
clients that we can design their logos if we don’t
accompanying collateral pieces.
some kind of imagery people will immediately
recognize as graphics- or art-related.
To complete this project, you should:
Th e letterhead should have the company’s mailing
Develop a compelling logo that suggests the
address, phone number, and website. Th e business
agency’s purpose (graphic design). Incorporate
card needs to include a name, title, mailing address,
the agency’s name — Creative Concepts — in
the logo.
only have the mailing address and the website. Use
Build a letterhead using the same
your own contact information as placeholder text
specifi cations you used to design the market’s email, and phone number. Th e envelope should
for everything.
letterhead.
For the envelope, we’re going to print pre-folded
Build a business card 3.5″ wide by 2″ high, envelopes, so you can’t use bleeds. You need to keep
with 1/8″ bleeds. objects at least 0.25″ from the edges.
Build an envelope layout for #10 All pieces should have a consistent look. Whatever
business-size envelopes (9.5″ 1 4.125″). you do on the letterhead, you should use similar
visual elements on all three pieces.

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Project 1: Letterhead Designoject 1: Letterhead Design