Page 14 - Adobe InDesign 2021
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PROJECT MEETING                                       I’ve looked over the client’s images, and I think we


            Until now, we’ve just added the logo and address
           client comments  sent out correspondence. The business has been   art director comments  need to create the necessary graphics directly on the
            at the top of a Word document whenever we
                                                              should use all of them. InDesign has everything you

                                                              page layout.
            growing lately, and we want something more
            professional.

                                                              I already reviewed the size of the photos. They
                                                              should be fine to place into the layout as they are;

            I sent you our logo, which was created in Adobe

            Illustrator. I also selected a bunch of images

            that represent the different stores at the market;

                                                              I also copied the client’s contact info into a file
            I want to include at least a few of those on the   you won’t need to manipulate the actual image files.
                                                              for you. I noticed they have a tagline — Grand
            letterhead.                                       Cuisine. Grand Culture. Grand Central. — fairly
            Can you get our address information from our      prominent throughout the site, so I think we should
            website, or do we need to send that to you as a   include that in the print design work, as well.
            separate document?
                                                              It might feel like there’s a lot involved in creating
                                                              this piece, but it’s not too complicated. The client

                                                              liked the initial sketch, so putting in the effort at

                                                              this point will be worth it.








                                                            project objectives project objectives project objectives  To complete this project, you will:
                                                                 Create a new document based on the
                                                                 requirements of a commercial printer.


                                                                 Place ruler guides to define “safe” areas
                                                                 on the page.
                                                                 Draw basic shapes using native
                                                                 InDesign tools.
                                                                 Use a variety of methods to arrange multiple
                                                                 objects.
                                                                 Work with anchor points and handles
                                                                 to create a complex shape.

                                                                 Apply color to fills and strokes.

                                                                 Create and format basic text elements.


                                                                 Import external text and graphics files.
                                                                 Print a desktop proof.








           Pr
           Project 1: Letterhead Design
             oject 1:
                     Letterhead Design
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