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Walk-Through


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                                     project
               Animated Internet Ads                Project Goals
                                                    Each project begins with a clear description
                            Creating shape tweens to animate changes in shape and color
               Your client wants to create a series      is project incorporates the following skills:
               of ads to place on Web sites that     Creating classic tweens to animate changes in position and opacity  of the overall concepts that are explained
               are used by existing and potential
               customers.    ey have asked you     Adding text to a Flash movie
               to create a short animation rather     Adapting   le content to match di  erent   le dimensions  in the project; these goals closely match the
               than just a static image, in hopes of     Using a Flash project to manage assets for multiple   les
               attracting more attention when the
               ad appears in a browser with other     Publishing a   le to SWF for distribution
                content.                            different “stages” of the project workfl ow.
                                           Project Meeting  Digital images come from a wide variety of
                                              e Chateau is a unique destination restaurant
                                            client comments  that consistently wins awards from local   art director comments  sources: scanned photographs and digital   The Project Meeting
                                                            cameras are the two most common, as is the
                                            and national food and wine reviewers.   e
                                            restaurant was  rst opened in 1952 by Paul
                                                            case for the client’s images for this project.
                                            and Gina Roseman as a rest stop and diner for
                                                            Some images can be used as is, or at least with
                                            travelers along the Sierra Highway. While the
                                                                                Each project includes the client’s initial
                                                            only minor correction. Realistically, most
                                            restaurant remains in the family, it has evolved
                                                            professional photographers reshoot an image
                                            from home-style comfort food to more exotic
                                            fare such as wild game with a French twist.
                                                            Unfortunately, however, not every project
                                                            involves a professional photographer.
                                              e history of the restaurant is important to   until they have one that doesn’t need your help.   comments, which provide valuable
                                            us. We have a Roseman family portrait — my   Consumer-level cameras have come down
                                            great-grandparents — that we’d like to include   in price and gone up in quality to the point
                                            on the back of the menu.   e picture is a bit   where many non-professionals shoot their own   information about the job. The Project
                                            grainy and has some damage, though, and we’d   photos without proper skill or knowledge.   at
                                            like you to clean it up as much as possible. We   means many of those images require a bit of
                                            also want to include a picture of the current   help — and some require a lot.   Art Director, a vital part of any design
                                            executive chef, who is Paul and Gina’s great-  Even when a professional photographer is
                                            grandniece, in the same section.   e only   involved, not every image comes from a
                                            picture we have of her is very dark though, and   perfectly lit studio. Location shots — where   workfl ow, also provides fundamental
                                            we’re hoping you can make it look better.
                                                            a subject is photographed in a “real-world”
                                            In addition, we’ve taken several pictures of   setting — can’t always be captured perfectly.
                                            di erent meals that Suzanne created. We want     ose images usually need work as well.   advice and production requirements.
                                            you to make sure they will look as good as   Fortunately, Photoshop provides a powerful
                                            possible when printed. You’re the expert, so we   toolset for solving most image problems, or at
                                            trust that you know what needs to be done.  least improving the worst of them.
                                                            project objectives    Remove grain with blur and sharpen
                                                            To complete this project, you will:
                                                             techniques
                                                              Heal severe scratches
                                                              Clone out major damage
                                                              Correct minor problems with the
                                                             Brightness/Contrast adjustment
                                                              Correct tonal range with the Levels
                                                             adjustment         Project Objectives
                                                              Correct lighting problems with the
                                                             Exposure adjustment  Each Project Meeting includes a
                                                              Correct overall color problems with the
                                                             Color Balance adjustment  summary of the specifi c skills required
                                                              Correct precise color values with the
                                                             Curves adjustment
                                                              Combine multiple exposures with the   to complete the project.
                                                             Merge to HDR Pro utility
                                                    Real-World Workfl ow
                Stage 3  Using CSS to Control Content  Projects are broken into logical lessons or
                The first stage of this project focused on building a layout structure with div tags and ID selectors; in
                the second stage, you created a template file to more easily apply the defined layout to multiple pages.
                                                    “stages” of the workfl ow. Brief introductions at
                Although defining structure is a significant part of designing pages, it is only half the story —
                professional Web design also requires controlling the content in pages.
                 When you create a complex project such as a complete Web site, it’s a good idea to have a solid
                plan for completing all required work. Consider what you know from the initial project analysis:  the beginning of each stage provide vital foun-
                  •  The background image should extend the entire height of the browser window.
                  •  All text in the site should use a sans-serif font.  dational material required to complete the task.
                  •  Paragraphs of copy in the main text need to be small and dark gray, with large spacing
                   between lines in a single paragraph.
                  •  Heading 1 in the main text area needs to be large, bold, and colored dark orange.
                  •  Heading 2 should be slightly smaller, italic, and should use the same color as main text.
                  •  Text links should appear in orange text in all but the sidebar navigation list. The link text
                   should not be underlined.
                  •  Footer text should be light gray and centered.  The Curves adjustment is the most powerful color-correction tool in Photoshop.
                  •  The sidebar links should be centered, and use the same color as the page background.
                                                    CorreCt Gray BalanCe with Curves
                  •  Text links should switch to a different color when the mouse rolls over them.
                                                  If you understand the ideas behind curves, you can use this tool to remove color cast,
                   The first three items on this list were accomplished when you defined properties for the <body>
                                                   The diagram in the Curves dialog box is the heart of the Curves adjustment.
                  tag. You now need to complete the remaining items.  enhance overall contrast, and even modify color values in individual channels.  Step-By-Step Exercises
                                                  When you open the Curves dialog box, a straight diagonal line in the graph represents
                                                  the existing color in the image.
                   Define HTML Tag SeLecTorS
                  In addition to the <body> tag that encloses the page content, properly structured   modify the curve  Review the entire   Every stage of the workfl ow is
                                                                  image or individual
                  pages use HTML tags to identify different types of content. CSS uses tag selectors to
                                                                  channel curves
                  format HTML tags such as paragraphs (<p>), headings (<h1>, <h2>, etc.), unordered
                                                     Edit points to
                  lists ( <ul>), and so on.         Draw to modify   Black Point eyedropper  broken into multiple hands-on,
                    1.  Open index.html from the Yosemite site root folder.   White Point eyedropper
                                                                  Gray Point eyedropper
                                                     the curve
                    2.  Click the New CSS Rule button at the bottom of the CSS Styles panel.
                    3.  Choose Tag in the Selector Type menu, type h1 in the Selector Name field,   step-by-step exercises.
                    and make sure master.css is selected in the Rule Definition menu. Click OK
                                                   The horizontal axis represents the input color value, and the vertical axis represents
                    to define the new rule.       the output color value. The upper-right point is the maximum value for that color
                                                  mode (255 for RGB images and 100 for CMYK images). The bottom-left corner of
                                                  the curves grid is the zero point.
                                                   The color mode of the image determines the direction of the input and output
                                                  scales. In both CMYK and RGB, 0 means “none of that color.” However, remember   Visual Explanations
                                                  the difference between the two different color modes:
                                                   •  The additive RGB color model starts at black and adds values of each channel
                                                    to produce different colors, so 0, 0, 0 in RGB equals black.  Wherever possible, screen
                                                   •  The subtractive CMYK model starts with white (paper) and adds percentages of
                                                    each ink (channel) to produce different colors, so 0, 0, 0, 0 in CMYK equals white.  shots are annotated so you
                                       Project 9: Yosemite CSS Layout  469  Note:
                                                                          Remember, the additive   can quickly identify important
                                                                          colors (RGB) at full
                                                                          strength combine to
                                                                          create pure white, while   information.
                                                                          the subtractive colors
                                                    In RGB, the zero point   (CMYK) at full strength
                                                    represents the black point   combine to create pure
                                                     or image shadows.
                                                                          black.
                                                         In CMYK images, the zero
                                                         point represents the white
                                                         point or image highlights.
                                                   Every curve is automatically anchored by a black point and a white point. (For
                                                  RGB, the black point is at the bottom left and the white point is at the top right.) You
                                                  can add points along the curve by simply clicking the curve. You can also move any
                                                  point on the curve by clicking and dragging.
                                                                     Project 2: Menu Image Correction  107
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