Page 79 - CC2018_WD_Look_Inside

Portfolio Builder Project
Portfolio Builder Project

Use what you learned in this project to complete the following freeform exercise.
Carefully read the art director and client comments, then create your design to meet the needs of the project.
Use the space below to sketch ideas; when finished, write a brief explanation of the reasoning behind your design.
Tantamount Studios is pleased with your work
The movie is titled Above and Beyond. Although the
art director comments final files for another movie that they’re releas- client comments suffered more than 2,000 casualties in the Euro-
on the Aftermath ad, and they would like to
story is fictionalized, it will focus on the men who
hire you again to create the ad concept and
led the first U.S. Airborne unit (the 501 ), which
st
ing early next year.
pean theater of World War II.
To complete this project, you should:
We don’t have any other images in mind, but the
final ad should reflect the time period (the 1940s)
o Download the Airborne_Web18_PB.zip
of the movie. The 501 Airborne was trained to
st
archive from the Student Files web page to
parachute into battle, so you should probably in-
access the client-supplied title artwork and
corporate some kind of parachute image.
rating placeholder file.
o Find appropriate background and
Tantamount, so both logos need to be included in
foreground images for the movie theme
the new ad. It isn’t rated yet, so please use the “This
(see the client’s comments at right). This movie is a joint venture between Sun and
Movie Is Not Yet Rated” artwork as a placeholder.
o Incorporate the title artwork, logos, and
rating placeholder that the client provided. Create this ad big enough to fit on an 8.53 1 113
page, but keep the live area an inch inside the trim
o Composite the different elements into a so the ad can be used in different-sized magazines.
single completed file; save both a layered
version and a flattened version.

project justification

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